New York Times - Cat Gets New Life |
"The Jaguar and Land Rover purchase introduces Tata to the luxury car market. Tata has pledged to retain most of the companies' employees and managers. Tata has also promised to invest heavily in new models." |
New York Times |
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Brandweek - Case Study |
"Jaguar wanted to try something new for the launch of the XF: namely, mobile marketing." |
Brand Week |
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Motor Trend - What Tata means for Jaguar and Land Rover |
"It benefits from the recent launch of the Jaguar XF, with a new XJ on the boards and talk of reviving the F-Type concept design (with no apparent platform for it)." |
Motor Trend |
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Road & Track - 2009 Jaguar XF Supercharged |
"The XF is definitely a worthy enough machine to help Jaguar get back into the black." |
Road & Track |
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Road & Track - Ampersand |
"Jaguar could very easily end up with the coolest sports car of the 21st century." |
Road & Track |
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AutoWeek - Smooth Blend |
"Even knowing how small the Jag's trunk is, it's still a surprise when you start loading in the grocery bags." |
The Auto Week |
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Automobile - Jaguar's New XK Opens Up |
"The new XK convertible is Jaguar's best opportunity to add some excitement to its slow-selling lineup." |
Automobile |
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Winding Road Magazine - Loder Tunes Jaguar XF, Creates 'Bavarian Siam kitten' |
"The company has done a tasteful job kitting out the 2008 Jaguar XF but the real brilliance is in the verbiage it's chosen to use in its official press release." |
Winding Road Magazine |
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Mobile Marketer - Mobile campaign drives the promotion of Jaguar's XF model |
"Since its launch in November to coincide with the Jaguar XF unveiling at the Los Angeles motor show, the campaign has delivered more than 15 million ad impressions, delivering 85,000-plus unique visitors to the Jaguar XF WAP site." |
Mobile Marketer |
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Carlist.com - Jaguar XF rips to speed as new high-performance sports sedan |
"Our vehicle - the sleek new XF sports sedan from Britain's Jaguar cast with sensuously smooth aluminum body panels and a huge V8 parked below the rippled hood -- behaves itself superbly on this dicey road, rear wheels throwing torque muscle into each turn as the speed-rated tires claw for traction." |
Carlist.com |
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Teamspeed.com - Jaguar's big cat raises the performance and luxury ante |
"I defy you to call the Jaguar's XK-series anything other than gorgeous." |
Teamspeed.com |
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News of Delaware County - Jaguar XF a cool cat |
"It's not conspicuous; it's just there to remind you why you worked hard enough to buy a car like this." |
News of Delaware County |
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